Why is Dubai Obsessed with Opulent Supercars?

If America is the land of opportunity, then the United Arab Emirates is the land of opulence. Dubai may very well be the crown jewel of the UAE with its masterfully designed man made archipelagos, swank hotels, and of course supercars, which are seemingly as plentiful in Dubai as Chevrolets are in America. So, what is it that drives that drives Dubai’s obsession with opulent supercars? Is it hyper-consumerism? Is it as simple as man’s natural desire to live life to the fullest? Whatever it is that motivates the people and visitors of Dubai to ride around in cars that are worth as much or even more than a mini-mansion, it is a question worth further contemplation.

Dubai: Land of Prosperity

One glaring benefit of the Dubai supercar phenomenon is the awe-inspired admiration gleaned from those who dream of living in a wealthy paradise where supercars don’t even seem that super, but normal. The image purported by this extravagant taste is not only a product of Dubai’s wealthy tourists and private citizens, but a function of Dubai’s government as well. How? Well, are in many cases Porches, Lamborghinis, and Ferraris.

Certainly, if I saw blue lights flashing behind as I was driving, and then I saw a Porsche, Lamborghini, or a Ferrari under those lights, any thoughts of escape would escape me. However, with Dubai having a low crime rate, especially for an industrialized city, it is highly unlikely that the police drive supercars to dissuade criminals from evading justice. On the flip side, a Porche with police lights on top does further ingrain the image of Dubai as a land of prosperity into the minds citizens, tourists, and faraway admirers alike.

Keeping Up With the Joneses

It stands to reason that hyper-consumerism, also called “Keeping up with the Joneses”, is the primary driving force behind the emirate’s fascination with exotic automobiles. In Dubai , and therefore not so exotic. Driving Bugattis and Rolls Royce Phantoms is just what productive members of society do in Dubai, and if you want to be seen as such, then you need to have anywhere from a quarter million to 2 million dollars to spend on your mode of transportation.

A Lexus, which is by no means a bargain brand whip, simply won’t cut it when your neighbor to the left has a lime green Lamborghini Gallardo sitting in his driveway, and your neighbor to the right just purchased a soaped up Porche Roadster wrapped in gold for their teenage son. In the face of such extravagance, your Lexus looks much more like just another Toyota, your Cadillac just another Chevy, your Infiniti reduced to a Nissan. The good news is that if you have the newest model of all three of those brands then you can probably sell all three of them and be only tens of thousands of dollars short of a Ferrari.

Now, for those “productive” members of Dubai’s society who can afford to spend a corporate lawyer’s yearly salary on a car and not have to choose between speeding in luxury and sending their children to college, there comes a time when a supercar isn’t super enough. When everyone around you has what, you have, in the spirit of one-upping, it becomes necessary to upgrade.

Dubai supercars are often . To many car enthusiasts, it probably borders on sacrilege to in anyway alter the appearance of such opulent supercars as the ones regularly driven in Dubai, but when these speed demons are the norm, customizing your whip is the only way to make it special, the only way to put super back in front of car. , custom design, and gold chrome are but a few of the ways that Emirates ensure that their supercar is still the hottest thing on the road.

So, if you’re in need of a vacation, and you’re figuring on Dubai as a possible destination, it would be wise, and fun, to rent a supercar. If you think up you can keep up with the Joneses in Dubai, just know that your Maserati may be mistaken for a cab there. Even your Lamborghini Gallardo would just be a pebble in the sand of Dubai supercars.

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