VW Creates Pink Malibu Barbie New Beetle

Heidi Klum with Customized Pink New Beetle

Volkswagen Helps Barbie Celebrate Fifty Years with a Customized New Beetle convertible, Fully Equipped with Rhinestones, Sparkling Pink Paint and Motorized Vanity in Trunk. The life-size pink Malibu Barbie New Beetle convertible made its debut at Barbie doll’s Malibu Dream House exclusive birthday celebration. Customization artists ABD Racing Werks, Katzkin Leather and Interiors and FoamMolders fully transformed the iconic New Beetle convertible into the perfect Barbie ride.

“We are extremely proud to partner with Mattel and create a customized New Beetle convertible to celebrate Barbie’s landmark birthday,” said Laura Soave, General Manager of Marketing, Volkswagen of America, Inc. “Like the New Beetle, Barbie has made a remarkable impact on pop culture history, and still remains a cultural icon today.”

From top to bottom and interior to exterior, Barbie doll’s New Beetle convertible has left no detail unfinished. From the white custom leather interior and convertible top to the hand stitched floor mats and pink quilted leather lined door pockets and arm rests, even the dipstick is painted to resemble her favorite lipstick. The New Beetle convertible is equipped with a motorized vanity in the trunk and plenty of rhinestone accents and vanity mirrors. Over five shades of paint were mixed together to create the perfect pink color for Barbie doll’s car.

The customized pink New Beetle convertible was prominently on display as the pink carpet was rolled out for the Barbie celebration at her real-life Malibu Dream House. Barbie doll’s house is a 3,500-square-foot home in Malibu, CA, decorated by famed “Happy Chic” interior designer Jonathan Adler. The Barbie birthday festivities were complete with 1,800 pairs of Barbie sunglasses, 3,500 pairs of tiny shoes, 3,500 mini handbags and numerous Hollywood celebrity guests.

Last year, Volkswagen celebrated the 10th anniversary of the introduction of the New Beetle convertible. With its distinct shape, the iconic New Beetle convertible is one of the most recognized models in the world.


  • Clare Keating
    October 31, 2009 - 10:18 pm | Permalink

    omg this is awesome it’s like my dreams come true finaly thankyou who ever made this car i love you!!! oh and how much does the top of the range cost??? thanks please e-mail me the price at [email protected] thanks again

  • paige brunson
    October 25, 2010 - 2:01 pm | Permalink

    please please please reply back how much does it cost to own one i want one soooooooo bad ok heres my email adress to tell me: [email protected] pretty please send me the answer thanx 🙂

  • Tamara
    September 16, 2011 - 8:18 pm | Permalink

    I had my car painted that color special! I’m glad that I just totalled it.

  • Sam
    September 17, 2011 - 2:47 am | Permalink


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