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McLaren Automotive: A Success Story

Driven by strong sales of the MPC-12C and the P1 McLaren Automotive achieved record sales in the year 2014. The tally of 1648 super cars moves the company closer to its goal of producing 4000 cars per year in the near term. The super car market, where vehicles go for anywhere between $260,000 and $1.8 is a small share of the overall global auto market. The general global automobile market has grown to about 50 million units in 2014 and is on track to hit another record in 2015. This is on the back of a continued surge in demand from emerging economies like China. Despite a slowdown this past year in economic growth, further sales growth is anticipated in these markets. Coupled with renewed strength in the North American Auto sector, where 19 million units are forecast to move in 2015 and it is shaping up to be a strong year for all automotive players. and competitor Lamborghini, despite both being at the high end of the marketplace, will also experience a boost from this trend. With McLaren looking to close the production and sales gap between itself and its competitor who sold 2430 units in 2014.

MPC-12C – Drives Demand

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