Tag Archives: Hyundai

Luxury Cars Passenger Cars

Hyundai’s New Luxury Sedan – The EQUUS

After ten years in the marketplace, the Hyundai’s flagship sedan EQUUS would be retired and replaced by a new EQUUS, an import fighter that would need to compete on an equal footing with the most storied names in the luxury car business. Much had changed in the interim requiring a rethinking of the basic assumptions. It started with the adoption of a front engine, rear wheel drive architecture, the luxury segment’s de facto standard, to achieve the ideal 52:48 front-rear weight distribution needed to achieve optimal ride and handling characteristics.

From design to execution, absolute excellence would be required on all levels if the new EQUUS was to meet the needs and wants of the target customers, a highly demanding group of top income earners, male executives or entrepreneurs in their 40s and 50s for whom cars serve as an expression of status. A majority of Korean luxury car customers had defected to Japanese and German luxury marques over the years, and winning back their trust in Hyundai posed the ultimate test of the new EQUUS. An entirely new set of technologies would be needed to attain first-class performance, safety, comfort and convenience. read more »

Sports Cars

Hyundai Debuts 2010 Genesis Coupe R-Spec

Hyundai today debuts an R-Spec version of the all-new 2010 Genesis Coupe, designed to appeal to true enthusiasts who want a low starting price and the ability to tune their car to their own specifications. R-Spec will be available as a mid-2010 model year introduction.

R-Spec provides genuine track-readiness in an affordable model. The R-Spec adds core performance equipment to the most affordable 2.0T model, such as: Track-tuned suspension, 19-inch gunmetal-finish alloy wheels with performance summer tires, Brembo braking system, Torsen limited-slip differential, and R-Spec badging. To further reduce cost and weight, it also eliminates some non-essential convenience equipment such as: Bluetooth, automatic headlights, cruise control, trip computer, chrome interior accents and steering wheel audio controls. read more »

Sports Cars

Hyundai Genesis Named 2009 Cars.com New Car of the Year

2009 Hyundai Genesis

The cars have been driven, votes have been tallied and the Cars.com editors have spoken: The Hyundai Genesis outshines all other new and redesigned models in 2009 and has been named the Cars.com New Car of the Year.

To choose the Cars.com New Car of the Year, the site’s expert reviewers drove and tested all the newly introduced and redesigned models for 2009. From that pool of about 60 cars, they chose their favorites based on features, driving quality, mileage and overall value.

“The 2009 Hyundai Genesis rivals the feeling of extravagance found in many full-size luxury vehicles,” said Patrick Olsen, editor in chief at Cars.com. “Our editors chose the Genesis for Cars.com’s 2009 New Car of the Year because we drove it — pondered the window sticker again — and our collective reaction was, ‘Wow.'” read more »

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