Peugeot 308 Named European Car of the Year 2014

2014 Peugeot 308

The French car company PSA Peugeot Citroen got some good news recently when the Peugeot 308 model received the car of the year honour for 2014. This decision was made in advance of the Geneva International Motor Show and represents votes from judges in 22 different countries. Aside from confirmation for owners that their Peugeot car parts are indeed the very best, the news spells good things for the future of the French auto manufacturer.

The Peugeot 308

For those who are unfamiliar with the Peugeot 308, the car is a five-door hatchback that offers a broader range of style, comfort, and efficiency than most other cars of its kind. The interior of the vehicle is compact, but designed for ease of use, with large controls located near the dash so drivers can access them without having to take their eyes away from the road. Many other controls are located on a large touch screen that is easy for the driver or the passenger to control. The newest model is 140kg lighter than before, making it even more efficient and giving it better manoeuvrability on the road. Overall, the 308 took the previously successful Peugeot model and improved upon it dramatically.

The Award

The voting for European Car of the Year was conducted by a panel of 22 judges from different countries in Europe. The judging was done on a point-based system across multiple categories. The Peugeot 308 won by a comfortable margin with a total of 307 points awarded. Other top cars finished well behind the French vehicle, with the BMW i3 receiving 223 points and the Tesla S receiving 216 points. At the moment, at least, it seems that even electric and hybrid vehicles can’t keep up with the high quality of Peugeot car parts, as no other model was able to provide serious competition. Judges cited the brand’s technological leaps over previous models and overall improvement in the driving experience.

The Future of PSA Peugeot Citroen

The new Peugeot 308 goes on sale this year, and pre-orders have already topped 55,000 units. The model has achieved a surge of popularity in China, but this award likely means a boost in sales in Europe as well. In light of this award, PSA Peugeot Citroen’s CEO Carlos Tavares stated that the company expected to see some more growth in Europe. As the car nears its release date, the company will also likely see a as automotive shops stock up for an increased number of these cars on the roads. Despite a global economic downturn, the sales of the 308 model will mean that the company doesn’t have to close any manufacturing plants for at least two years, which is good news all around.

With the Peugeot 308 making major waves at the Geneva International Motor Show, the car stands poised to gain some terrific buzz from potential customers and industry insiders. The company will likely see a boost as well, but future owners of the vehicle are by far the biggest winners.

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