Lexus Announces Prices for 2010 Models

2010 Lexus RX 450hLexus today announced Manufacturer’s Suggested Retail Prices (MSRP) for the 2010 IS 250 and IS 350 luxury sport sedans, IS 250 C and IS 350C luxury hard-top convertibles, IS F high performance sedan, SC 430 hardtop convertible, RX 350 luxury utility vehicle, RX 450h luxury hybrid utility vehicle and LX 570 premium luxury utility vehicle, which will arrive at dealerships later this month. The MSRPs do not include a delivery, processing and handling fee of $875.

Lexus Enform with Safety Connect is an all-new telematics system available by subscription. Safety Connect alone is standard on non-navigation equipped IS 250, IS 350, IS F, IS 250C, IS 350C, RX 350 and RX 450h. Lexus Enform with Safety Connect is standard on 2010 LX 570 and navigation-equipped IS 250, IS 350, IS F, IS 250C, IS 350C, RX 350 and RX 450h. Complimentary one-year trial subscriptions of Lexus Enform and Safety Connect are included. As part of the Lexus Enform navigation platform, XM NavTraffic and XM NavWeather are available via individual XM subscriptions and include a complimentary 90-day trial subscription.
The IS 250, IS 350 and IS F enter the 2010 model year with an updated Lexus Premium Audio System and an optional hard disc drive (HDD) navigation system. The IS F also receives a new 19-inch wheel design, limited slip differential, and foldable rear headrests.

For 2010, the SC 430 receives new 18-inch six-spoke wheels, side mirrors with puddle lamps, an updated navigation system and updated Mark Levinson Premium Audio System. SC has one exterior color change – Costa Azul Mica replaces Tigereye Mica.

The IS 250, IS 350, IS F and LX 570 all receive the updated Lexus Premium Audio System that includes Bluetooth streaming audio and a USB port, in addition to the auxiliary port. When an iPod is connected through the USB port, information such as artist, track and album is displayed on the head unit, while music can be controlled through the headunit or steering wheel audio controls. The IS 250, IS 350 and IS F add an integrated XM satellite radio receiver that includes a complimentary 90-day trial subscription. XM Sports and Stocks is included with an XM satellite radio subscription.

The new HDD navigation system is standard on SC 430 and LX 570 and available for IS 250, IS 350, and IS F. The Lexus Navigation System includes Voice command, a casual-language based voice recognition feature, and enhanced Bluetooth with phonebook download.

        Model            MSRP        MSRP Increase       Percentage Increase

    IS 250 - 6MT        $31,845           $540                  1.7%
    IS 250 - 6ECTi      $33,015           $540                  1.7%
    IS 250 - 6ECTi AWD  $35,475           $540                  1.5%
    IS 350 - 6ECTi      $37,295           $540                  1.5%
    IS 250C - 6MT       $38,940           $450                  1.2%
    IS 250C - 6ECTi     $40,110           $450                  1.1%
    IS 350C - 6ECTi     $44,390           $450                  1.0%
    IS F                $57,760         $1,000                  1.8%
    SC 430              $67,505           $700                  1.0%
    RX 350 FWD          $37,250           $450                  1.2%
    RX 350 AWD          $38,650           $450                  1.2%
    RX 450h FWD         $42,110           $450                  1.1%
    RX 450h AWD         $43,700           $450                  1.0%
    LX 570              $76,405           $550                  0.7%


  • Maddy
    October 28, 2009 - 4:51 pm | Permalink

    Ahh! I love Lexus’s soo much. WIth a PASSION! A couple of my relatives have them and I am beyond jealous. I envy them. They are so lucky. I would get one too, except these things are so darn expensive. What about you guys?

  • chrisis
    October 28, 2009 - 5:55 pm | Permalink

    The RX crossovers are way too overpriced. They need to cut the cost to get more out therre on thee roads.

  • Mockingbird
    November 7, 2009 - 5:42 pm | Permalink

    I have to agree the prices are just way to high, this car has the potential to be parked in driveways everywhere but not at that cost. Add to that an additional delivery and processing fee for what screwing in the plates? I will do that myself and go pick it up. Get with the program Lexus

  • tongyun
    November 17, 2009 - 3:24 pm | Permalink

    Hmmm…do these people not realize that there is still a recession and more than 10% of the population in the United States is out of work? Maybe someone with access to TARP money can afford to buy one of these cars. Sheesh, for the price of the most expensive car, you can buy a starter home in certain parts of the country.

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