A Look into the Heritage of 5 of Italy’s most Popular Cars

Lamborghini Aventador

Italy: the land of great food, great wine, fashion and holiday destinations. However, car enthusiasts will agree that another thing Italy can add to the list of things to be proud of is some of their incredible cars.

Iconic in design and innovative in terms of function and technology, some of the world’s most popular cars have come from Italy, and boast a strong and proud heritage. We’ve taken a look at 5 of the most popular and iconic ones and have brought you some information on their incredible history.

1. Alfa Romeo

The Alfa legend started in 1910, when Cavalier Ugo Stella acquired the shares of Società Italiana Automobili Darraq, the Italian plant of a French car maker. The first Alfa Romeo badge consisted of two symbols of the city of Milan – the serpent of the Visconti family coat of arms on a blue background and the red cross of the city banner on a white background – all enclosed in a metallic ring with the words “ALFA” and “MILANO” separated by two Savoy knots. Style, design and future technology meet and complement the everlasting values of Alfa Romeo. The Giulietta, Alfa’s most recent model; with a splendid shape, the bonnet conceals a masterpiece of power and perfection.

2. Ferrari

The company’s story officially began in 1947 when the first emerged from the historic factory entrance on Via Abetone Inferiore in Maranello. The 125 S, as it was known, embodied the passion and determination of the company’s founder. Ferrari has garnered over 5,000 victories on the world’s tracks and roads, becoming a modern-day legend in the process. In order to meet growing market demand, Enzo Ferrari sold the Fiat Group a 50% stake in the company in 1969, a figure that rose to 90% in 1988.

3. Abarth

The Fiat group is arguably the most famous Italian car brand, and it’s definitely the one you’re most likely to see on your morning commute. First formed in 1899 in Turin, the most renowned models from the group include the Punto, the Grande Punto, Panda, Uno or Bravo. Most of them are affordable, small to medium vehicles. Fiat ‘broke into America’ most successfully with the latest Fiat 500 model – . An idea born in 1949 through the vision of Carlo Abarth, who imbues his cars with the strong, determined and indomitable character of his zodiac sign, Scorpio, which first became a logo, and then an unmistakable sign of cars with unique dimensions, form, speed and attitude.

4. Maserati

Officine Alfieri Maserati was founded on December 1, 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Nearly a century of activity has brought with it glorious achievements both on the road and the track as well as more challenging times, which have helped forge the company’s character and personality.

However, Maserati’s history involves more than its glorious sporting achievements and the launch of great road cars. The company has also broadened its influence in shaping the industry. You can check out more about their heritage on their official website .

5. Lamborghini

No list of Italian cars would be complete without the Lamborghini. It’s had quite a difficult history – Lamborghini grew rapidly during its first decade, but sales plunged in the wake of the 1973 worldwide financial downturn and the oil crisis. The firm’s ownership changed three times after 1973, including a bankruptcy in 1978. However, new products and model lines were introduced to the brand’s portfolio and brought to the market and saw an increased productivity for the brand Lamborghini.

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