2011 Kia Sorento Enters CUV Segment

Kia Motors continues its full-fledged design and vehicle lineup transformation and today Kia Motors America (KMA) introduces the all-new 2011 Sorento CUV. The first vehicle to roll off the line at Kia Motors’ state-of-the-art manufacturing facility in West Point, Georgia, the new Sorento adopts Kia signature design cues and offers the U.S. market a well-equipped, well-appointed and versatile CUV suited perfectly for the time and a fun, dynamic generation of drivers.

“Kia Motors is known for producing safe, affordable, appealing vehicles and we are furthering our commitment to U.S. market consumers with the 2011 Sorento as the first vehicle to come off the state-of-the-art assembly line at our new manufacturing plant in Georgia,” said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). “Creating stylish and safe vehicles loaded with value is a core philosophy for the Kia brand, and the opening of KMMG along with the production of the all-new Sorento further reinforces those values.”

With a streamlined and attractive look, the new Sorento represents a modern CUV that is just the right size for today’s consumer. Built using a unibody design with the ability to comfortably fit up to seven passengers, Sorento has an overall length of 183.9 inches and overall width of 74.2 inches, and is longer and roomier than the previous-generation Sorento. With increased head and legroom and nearly five cubic feet more in cargo capacity, the 2011 Sorento effortlessly accommodates both passenger and cargo needs for all drivers. An available panoramic sunroof, the first on any Kia vehicle, increases the feeling of spaciousness and adds to the overall contemporary appearance.

In addition to offering a comfortable ride, a host of impressive technology features also come standard, including an AM/FM/CD/MP3/Sat audio system with SIRIUS Satellite Radio capabilities with three months complimentary service2, auxiliary and USB audio input jacks for connecting personal MP3 players, and Bluetooth® connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for all compatible mobile phones. Available push button-start ignition, voice-activated navigation, rear sonar back-up cameras and air ionization purification technology complete the modern and high-tech driving experience.

To further match the needs and preferences for all drivers, the 2011 Sorento offers two engines, both more powerful than the Ford Escape and Honda CR-V3. A 2.4-liter four-cylinder engine outputting 172 horsepower or a larger 3.5-liter V6 providing a class-leading 273 horsepower are both coupled to a new six-speed automatic transmission, which together provide ample power, improved fuel efficiency and smooth driving performance. To further meet consumer needs, both engines can be mated to either front- or all-wheel-drive configurations.

“With a spacious, comfortable interior and multiple convenience features, the 2011 Sorento is the perfect, versatile choice for couples or young families taking a weekend getaway or merely handling everyday responsibilities,” said Tom Loveless, vice president of sales for KMA. “Consumers are sure to take notice of Sorento’s sharp styling, exceptional value and standard safety features, making it a standout in the competitive CUV segment.”

One comment

  • chrisis
    October 29, 2009 - 7:18 pm | Permalink

    No matter what Kia does, I still believe they cannot get out of the “unreliable” repuation they have. Their cars are known for junk from way back and I personally think they are the same today.

    They need to reinvent the brand.

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