2011 Chevrolet Cruze Redefines Compact Segment Value

When the first 2011 Chevrolet Cruze sedans arrive at U.S. dealerships in September, they will offer consumers more for their money, with class-leading standard safety features, expected class-leading fuel economy, and more standard equipment than competitive vehicles.

“We set out to redefine the compact segment by offering customers more of the features they want for less money than comparably equipped competitive models,” said Margaret Brooks, Chevrolet Small Car marketing director. “The Cruze offers significantly more value than the competition – and the vehicle it replaces — with standard equipment that is appreciated by today’s consumers.”

For example, the Cruze LS offers an estimated $1,700 more value than a 2010 Honda Civic DX. With a starting price of $16,995 including destination, the Cruze LS is $590 more than a base Civic. But when consumers look closer, they will find that Cruze has about $2,700 worth of additional equipment, including:

  • Air conditioning
  • Power locks with remote keyless entry
  • OnStar with Turn-by-Turn Navigation
  • XM Radio, with three-month trial subscription
  • AM/FM Single-CD radio
  • StabiliTrak and traction control
  • 6-speaker stereo system
  • Rear side impact and knee airbags
  • Passenger seat height adjustment
  • 60/40 split folding rear seat

 

Cruze LS is also a compelling value compared to the 2011 Ford Focus S. Not only is the Cruze LS base price $388 below the base Focus, it also offers $1,000 worth of additional equipment for a value advantage of about $1400:

  • Power windows
  • OnStar with Turn-by-Turn Navigation
  • XM Radio with three-month trial subscription
  • Telescoping steering wheel
  • 6-speaker stereo system
  • Rear side impact and knee airbags
  • Passenger seat height adjustment
  • 60/40 split folding rear seat

 

Cruze LS offers more value than a 2010 Toyota Corolla. While the Cruze LS starting price is $785 more than a base Corolla, it offers $1,400 worth of additional equipment, including:

  • Power locks with remote keyless entry
  • Power windows
  • OnStar with Turn-by-Turn Navigation
  • XM Radio with three-month trial subscription
  • Telescoping steering wheel
  • 6 speaker stereo system
  • Rear side impact & knee airbags
  • Passenger seat height adjustment

 

The Cruze even offers $1,400 more value than the smaller, less expensive Chevrolet Cobalt sedan it replaces. While the starting price of the Cruze LS is $1,285 more than the base 2010 Cobalt VL, it offers significantly more standard equipment which is worth about $2,700, including:

  • Air conditioning
  • Power locks with remote keyless entry
  • Power windows
  • Anti-lock brakes
  • StabiliTrak and traction control
  • Telescoping steering wheel
  • Turn-by-Turn Navigation
  • Driver side impact airbags
  • Rear side impact & knee airbags

 

Cruze also will save customers money at the pump, with highway fuel economy ranging from 35 to an expected 40 miles per gallon.

Cruze LS models feature a 1.8L Ecotec engine, rated at 138 horsepower (103 kW) and 123 lb.-ft. of torque (168 Nm) at 3,800 rpm. With the standard six-speed manual transmission, the 1.8L will deliver an EPA-estimated 26 miles per gallon city, and 36 mpg highway. With the available six-speed automatic, the 1.8L will deliver an EPA-estimated 22 mpg city, and 35 mpg highway.

Cruze LT and LTZ models feature a the 1.4L Ecotec turbocharged engine that delivers Ecotec 1.4L turbo, delivering 138 horsepower (103 kW) and 148 lb.-ft. of torque (200 Nm) between 1,850 rpm and 4,900 rpm. Paired with a standard six-speed automatic, the engine delivers an EPA-estimated 24 mpg city, and 36 mpg highway.

The Cruze Eco model, which goes on sale later this year, will be the most efficient model of the lineup.  Eco models will feature the 1.4L turbo and a standard six-speed manual transmission. Combined with enhanced aerodynamics, weight optimization, and reduced rolling resistance, the Cruze Eco is expected to deliver a class-leading 40 miles per gallon on the highway.

One comment

  • September 23, 2010 - 3:56 am | Permalink

    Chevrolet is getting hold over in the market slowly..!!

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