2010 Ford Fusion & Mercury Milan Pricings

2010 Ford Fusion

The new 2010 Ford Fusion and Mercury Milan, America’s most fuel-efficient mid-size sedans, offer the best value in their segment with starting prices of $19,995 and $21,905, including delivery and destination, respectively. The gas engine-powered and hybrid-electric models leapfrog the competition in every area that counts: fuel economy, power, technology and overall value.

“We’ve priced Fusion to beat the competition as it does in every area that matters most to customers,” said Chantel Lenard, Ford group marketing manager, Global Small and Medium Cars. “This vehicle does more than compete; it aggressively positions Ford to take back its share of the mid-size car segment and sets the tone for the upcoming Taurus and Fiesta launches.”

The front-wheel-drive Fusion S, with a new fuel-efficient 2.5-liter I-4 engine, has a base price (including $725 destination and delivery) of $19,995; the SE trim level is $20,545; the SEL is $23,975. An optional 3.0-liter V-6 engine also is available on SE and SEL models.

Performance-minded buyers can opt for the Fusion Sport equipped with a new 3.5-liter V-6 engine that produces 263 horsepower and 249 ft.-lb. of torque. Fusion Sport FWD starts at $25,825; AWD at $27,675.

The Mercury Milan ranges from $21,180 (including destination and delivery) for the FWD model with the I-4 engine and six-speed automatic transmission, to $27,800 for the well-equipped Milan Premier AWD model with a fuel-efficient 3.0-liter V-6 engine.

Fusion and Milan’s value is further bolstered by stronger residual values. According to Automotive Leasing Guide (ALG), a California-based consulting and data-gathering firm, the base 2010 Fusion is projected to retain 50 percent of its original value at the end of a conventional three-year lease term. That’s a six-point increase overall since the Fusion launched for the 2006 model year.

Fusion and Milan deliver class-leading fuel economy of 41 mpg in the city and 36 mpg on the highway. Fusion Hybrid has a base price of $27,995 (including destination and delivery), which is less than a $3,300 price differential for a similarly equipped Fusion gas-engine powered I-4 SEL model. Meanwhile, the well-equipped Milan Hybrid is priced at $31,300.

For added savings, customers who purchase a new Fusion or Milan Hybrid by March 31, 2009, may qualify for a $3,400 tax credit on their 2009 federal income tax return. This is the highest hybrid credit available. Between April 1, 2009, and Sept. 30, 2009, customers who purchase a 2010 Fusion or Milan Hybrid are eligible for a partial credit of $1,700. Between Oct. 1, 2009, and March 31, 2010, an $850 credit applies.

Meanwhile, competing hybrid sedans from Toyota and Honda no longer are eligible for tax credits. Initial demand for the Fusion and Milan Hybrid is strong with nearly 80 percent of early retail orders being hybrids.

Fusion and Milan have unsurpassed quality, ranking better than Toyota Camry, Honda Accord and Nissan Altima for initial quality, according to Global Quality Research System (GQRS) survey data from 2008.

In early drive reviews, consumer publications have begun touting the 2010 Fusion and Milan Hybrid models as the new industry benchmark: “Fusion is without equal among hybrids,” wrote USA Today, Feb. 5, 2009.

6 Comments

  • attagirl
    March 3, 2009 - 12:15 pm | Permalink

    It really disappoints me to see that the automakers are struggling, and get a bail out but yet you do not see any decrease in car prices. I believe that they jump to high and for the mere profit factor and that if they lowered the prices on these cars that they would find more sales.

    The car is sharp but I cannot see anytime soon the ability to go and buy one.

  • tongyun
    March 3, 2009 - 12:58 pm | Permalink

    According to the article, the Fusion and the Milan deliver 41 miles per gallon in the city but 36 on the highway. Are these numbers backwards? I love the idea of a tax credit to entice people to buy green technology but given the economy, I’ll stay with my current gas powered car which gets 30 in the city and 42 on the highway.

  • tongyun
    March 5, 2009 - 4:41 pm | Permalink

    Attagirl, what you say about the prices makes sense. Since everyone is tightening their personal budgets, why haven’t car prices come down? Isn’t that a simple law of economics? Because demand is down, supply increases and prices should drop. But consumers haven’t seen that. What’s happening?

  • Attagirl
    March 10, 2009 - 11:01 am | Permalink

    You know that even with a tax break at the end of the year, is this incentive enough to go ahead and take the risk buying a new car. I think not, as the unemployement rate continues to increase, there is not enough incentive to buy and the banks have pretty much halted loans for anyone with less than perfect credit even though some debt might be old and the people still need to get to work.

    I have yet to see that spending the money on a hybrid would be beneficial enough. For example, I would love to go with an electric car, but here in this state I live in electricity prices have increased so much, I am not sure that it is any different than paying the arm and leg we do for gas.

    Give me a better incentive and I would make a consideration, but until some of the costs that have been markups for years (for no reason)come down, then I cannot do it.

  • August 3, 2009 - 12:49 pm | Permalink

    Any foreign car can get 38mpg already. I was expecting a Ford hybrid could do much better, after all its been under development for nigh on 40 years now. Other people are hooked to the Ford logo like its a church I guess. I just want fuel efficiency … this century.

  • chrisis
    October 29, 2009 - 7:20 pm | Permalink

    Lovely car. I think it really competes well with the Camry and Accord BUT…

    The damage has been done to the brand. No one trusts Ford over Toyota or Honda now a days.

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